Rachel Platten's blog on creating happy music songs.
I'm currently in the studio hard at work on my second album. Check out the first track off of it.....
|I get asked a lot how to build a following in local cities and advice on how to get started promoting yourself. I thought I'd paste the answer I recently gave in case there are any new talented young'ens that are wondering this too. This is all just my opinion and could be extremely wrong, so take it for what it's worth.|
|"hmmm...okay. Another idea - do you have any friends doing your kind of music? If not, go make some. Go to some shows of peeps with your sound and find their scene and their hang (like ours was at a small bar in the village every tuesday night for a couple years), i met a ton of musicians in my scene through that and partnered up and toured and collaborated with some of them.|
|When you develop a package of a couple artists and can combine your fans you can present a better night to a venue - like a prepackaged thing they know will have some people at. Also - if you can't get booked at legit venues yet, who cares! Go find some non traditional with venues, like find a weird church....or a comic book shop...or a soap store or whatever makes sense to you and sell them on a night of music. Or even an open air restaurant in the summer.... It doesn't need to be a traditional venue at first. Even museums or parks. Just like think outside the box for a show and build a little buzz around it. For instance if you find a weird gothicy church or old theatre that wouldn't mind letting you have the room for the night, book it three months in advance, gather some of your other musician friends to play sets and create your own cool thing to come to then promote the HELL out of it. I think the danger some local musicians fall into is overplaying and underpromoting. So - like, yeah do all the shows you can, BUT....it might make sense to just have ONE in a couple months, make postcards, give them to everyone you meet, create a logo, make an event on facebook, invite ALL your friends, over and over again. Stress that this is the ONE show they have to come to, instead of giving them options (that allows people to have the - oh fuck it I'll see him in a month mentality). Nope, make them feel like, damn this is the biggest show I need to be there....everyone I know is going ahhhh.|
|Ummm hope that helps!"|